GTM Strategy

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Summary[edit source]

  • Author: Scott McGregor
  • Start Date: 2025-05-12
  • Due Date:
  • Assessment Criteria: Verified re-export for full Go-To-Market doc
  • Action Items:
      * Review

Content[edit source]

Phase 1: Pilot & Brand Alignment Retail trial with 4–5 ski/snowboard shops in Switzerland — capturing early adopters in performance audio Kiosk deployment: Compact, plug-and-play ear geometry scanning stations Partnership model: We support major audio brands (e.g., Apple, Bose, Sony) with fit data, not compete with them Phase 2: Channel Expansion Retail: Multi-store rollouts via national retail chains and destination locations DTC: Online ordering with app-based scanning and concierge scanning events Subscription model: Monthly disposable eartip option

Sources[edit source]

No sources cited.

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